• Pawas Kumar
• Pranav Singhal

Given the rapid-fire growth and arising trend of-commerce have changed consumer preferences to buy online, this study analyses the current Indian legal frame that protects online consumers’ interests. A thorough analysis of the two recently legislated laws, i.e., the Consumer Protection Act, 2019 and Consumer Protection(E-commerce) Rules, 2020 and literature review support analysis of 290 online consumers answering the exploration questions and achieving exploration objects. The significant findings are that a secure and dependable system is essential for-business enterprises to work successfully; cash on delivery is the precedence option for online shopping; website information and effective client care services make a client’s trust. The new regulations are arguably strong enough to cover and guard online consumers' rights and boost India’s-commerce growth. Besides factors similar as security, sequestration, bond, client service, and website information, laws governing consumer rights protection in-commerce influence guests’ trust. Growing-commerce looks promising with a robust legal frame and consumer protection measures. The findings contribute to the body of knowledge one-commerce and consumer rights protection by expounding the crucial factors that affect client trust and fidelity and offering an instructional perspective one-consumer protection in the Indian environment with broader counteraccusations.

e commerce , literature review, data analysis,

"E commerce and consumer protection", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 5, page no.h339-h342, May-2024, Available :http://www.jetir.org/papers/JETIR2405742.pdf

"E commerce and consumer protection", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 5, page no. pph339-h342, May-2024, Available at : http://www.jetir.org/papers/JETIR2405742.pdf