• Karthikeyan P
• Sukhmani Sooch
• Satyam

Adoption of business analytics has the potential to significantly benefit India's micro, small, and medium enterprises (MSMEs). This study investigates the difficulties and potential for cost-effective business analytics implementation in MSMEs. It takes a mixed-methods approach, integrating quantitative surveys with qualitative expert interviews. The study reveals a favorable relationship between business analytics adoption and technological competence, emphasizing the significance of infrastructure in enabling cost-effective implementation. Furthermore, the data show a favourable association between business analytics adoption and cost efficiency, with technological capabilities serving as a mediator. A culture of innovation inside MSMEs is also connected to the cost-effectiveness of analytics solutions. It outlined critical problems for MSMEs, such as limited personnel skills, financial restrictions, and a lack of a data-driven decision-making culture.

Personal skills financial restrictions problem MSEM

"A STUDY TO ANALYZE COST EFFECTIVE ADOPTION OF BUSINESS ANALYTICS IN MSMEs", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 5, page no.g432-g487, May-2024, Available :http://www.jetir.org/papers/JETIRTHE2111.pdf

"A STUDY TO ANALYZE COST EFFECTIVE ADOPTION OF BUSINESS ANALYTICS IN MSMEs", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 5, page no. ppg432-g487, May-2024, Available at : http://www.jetir.org/papers/JETIRTHE2111.pdf