• Dr Jitendra Kumar Dwivedi

This study explores how people react to ads with celebrity endorsements, particularly when it comes to voting. The research shows that ads can be a powerful communication tool influencing voters' feelings. Interestingly, men and women seem to be affected by these ads in different ways. The study looked at seven emotions people might feel when watching these ads: entertained, confused, informed, connected to the brand, empathetic towards the celebrity, familiar with the message, or alienated by the ad. Men tended to score higher on feeling entertained, informed, a connection to the brand, and empathy. Women, on the other hand, were more likely to report feeling confused, familiar with the message, or alienated by the ad. Notably, men and women differed significantly in how much they felt informed and familiar with the message. This suggests that advertisers need to consider how their message might be interpreted differently by men and women. By understanding these gender-based emotional responses, advertisers can create more effective campaigns that resonate with a broader audience.

VOTERS AFFECTIVE REACTIONS TOWARDS CELEBRITY ENDORSEMENT FOR VOTING

"VOTERS AFFECTIVE REACTIONS TOWARDS CELEBRITY ENDORSEMENT FOR VOTING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 1, page no.g501-g505, January-2023, Available :http://www.jetir.org/papers/JETIR2301663.pdf

"VOTERS AFFECTIVE REACTIONS TOWARDS CELEBRITY ENDORSEMENT FOR VOTING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 1, page no. ppg501-g505, January-2023, Available at : http://www.jetir.org/papers/JETIR2301663.pdf