• Praveena Vijayan
• Dr. Aravind J

Entrepreneurs are vital to the Indian economy and have a big impact on many different facets of growth and development. Starting a new venture in India requires careful planning, strategic decision-making, and perseverance. Worldwide, entrepreneurship has become a significant area of interest and study among college students. The present study is an attempt to find out Entrepreneurial Intention among college students using the Theory of Planned Behaviour (TPB model) of Ajzen’s (1991). Multiple regression analysis is used to find out the influence of Attitude towards entrepreneurship, Subjective norms and perceived control behaviour on Entrepreneurial Intention (EI) among college students. The results reveal that Attitude and Perceived control behaviour significantly influences EI and Subjective norms don’t have a significant influence on EI. By focusing on attitudes, subjective norms and perceived control behaviour policy makers and stakeholders can cultivate an environment that positively nurtures and supports entrepreneurial aspirations and thereby intentions.

Attitude, Subjective Norms, Perceived Control Behaviour, Entrepreneurial Intention

"Entrepreneurial Intention Among College Students Towards Venturing into New Business", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 4, page no.p96-p101, April-2024, Available :http://www.jetir.org/papers/JETIR2404G12.pdf

"Entrepreneurial Intention Among College Students Towards Venturing into New Business", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 4, page no. ppp96-p101, April-2024, Available at : http://www.jetir.org/papers/JETIR2404G12.pdf