• D. Venkatesh
• Mr. P. Ganesh

This study examines customer satisfaction with LG televisions at HS Enterprise, focusing on influential factors, product performance, and overall satisfaction. Through surveys and interviews, we explore what factors drive satisfaction levels among customers who have purchased LG televisions from HS Enterprise. Pricing, product performance, and customer service are key influencers of customer satisfaction. Customers appreciate competitive pricing, but they also prioritize features such as picture quality, ease of use, and reliability in their televisions. Additionally, positive experiences with customer service play a significant role in overall satisfaction. This research provides valuable insights for HS Enterprise to enhance its marketing strategies, product offerings and ultimately improving customer satisfaction with LG televisions.

Customer satisfaction, LG televisions, product performance, overall satisfaction, HS Enterprise.

"A STUDY ON CUSTOMER SATISFACTION TOWARDS LG TELEVISIONS WITH REFERENCE TO HS ENTERPRISES, TIRUPATI", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 4, page no.p379-p388, April-2024, Available :http://www.jetir.org/papers/JETIR2404G46.pdf

"A STUDY ON CUSTOMER SATISFACTION TOWARDS LG TELEVISIONS WITH REFERENCE TO HS ENTERPRISES, TIRUPATI", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 4, page no. ppp379-p388, April-2024, Available at : http://www.jetir.org/papers/JETIR2404G46.pdf