• Abhishek Thakur
• Abhishek Pal

In the domain of social trade, where cooperations and exchanges are progressively led through virtual entertainment stages, building purchaser trust and devotion is fundamental for supported achievement. This paper investigates the crossing point of supportability with shopper trust and devotion with regards to social trade. By incorporating economical practices into their activities, social trade stages can upgrade buyer view of dependability and cultivate long haul steadfastness. The theoretical starts by analyzing the ongoing scene of social business and the significance of trust and dependability. It then, at that point, dives into the idea of maintainability and its importance to shopper conduct in friendly business settings. Drawing from existing writing and experimental proof, this paper recognizes different systems and components through which manageability drives can decidedly influence customer trust and reliability. These incorporate straightforward correspondence about supportability endeavors, eco-accommodating item contributions, and moral obtaining rehearses. Besides, the theoretical talks about expected difficulties and impediments in carrying out maintainability in friendly business and proposes future examination headings. Eventually, this paper adds to the comprehension of how supportability can act as an impetus for building more grounded connections among buyers and social business stages, cultivating trust and reliability in an undeniably cutthroat market climate.

"ENHANCING CONSUMER TRUST AND LOYALTY IN SOCIAL COMMERCE THROUGH SUSTAINABILITY ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 5, page no.b379-b393, May-2024, Available :http://www.jetir.org/papers/JETIR2405150.pdf

"ENHANCING CONSUMER TRUST AND LOYALTY IN SOCIAL COMMERCE THROUGH SUSTAINABILITY ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 5, page no. ppb379-b393, May-2024, Available at : http://www.jetir.org/papers/JETIR2405150.pdf