• Mr. Amardip Bhimrao Bhatkar
• Dr. J. J. Jadhao

The Indian independence movement was a series of historic events with the ultimate aim of ending British rule in India. The Indian Independence Movement was a constant process of ideological evolution, especially, anti-colonial, it was supplemented by visions of independence, economic development, democratic republic, and political structure with civil liberty. The approach of electoral campaigns has also been evolving constantly with time as the political parties have now become increasingly competitive and the Congress party has also managed to scale of its offensive on social media. The traditional ways of election campaigns are no longer effective or enough to gain the attention of voters with rapid changes and advancement in media. The election campaigns increasingly need to rely on technology and wide network by being present in spaces where the voters now reside. The 17th Lok Sabha election (2019) in India was unique in many aspects the one of the important aspects noticed by the people was the role of social media in election. The Lok Sabha election in 2019 was the biggest ever test of the role of social media in an election. The role of Facebook, Twitter and WhatsApp group was crucial.

Impact of social media in Lok Sabha General Elections: -An Analytical study of Recent Trends (Special reference to Lok Sabha election 2019)

"Impact of social media in Lok Sabha General Elections: -An Analytical study of Recent Trends (Special reference to Lok Sabha election 2019)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 4, page no.261-263, April-2024, Available :http://www.jetir.org/papers/JETIRGF06067.pdf

"Impact of social media in Lok Sabha General Elections: -An Analytical study of Recent Trends (Special reference to Lok Sabha election 2019)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 4, page no. pp261-263, April-2024, Available at : http://www.jetir.org/papers/JETIRGF06067.pdf