UGC Approved Journal no 63975(19)
New UGC Peer-Reviewed Rules

ISSN: 2349-5162 | ESTD Year : 2014
Volume 13 | Issue 10 | October 2026

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Published in:

Volume 12 Issue 8
August-2025
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Unique Identifier

Published Paper ID:
JETIR2508130


Registration ID:
567744

Page Number

b235-b245

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Title

DETERMINANTS OF DIGITAL ADOPTION AMONG WOMEN-OWNED VERY SMALL BUSINESSES IN INDIA: A MULTIVARIATE ANALYSIS

Abstract

The purpose of this study is to examine the factors influencing digital adoption among Women-owned very small businesses in India. This study examines the relationship between Digital Payment Tools Adoption and its factors Education and Age. The data was collected over a period of six months in Kolkata and its adjoining areas in West Bengal. The study used mixed research methods in collecting data and used SPSS for analysis. The results find that Education level is the significant predictor in Digital Adoption which is likely to facilitate better business. Age is found to be less significant in digital adoption. Thus, this study provides a deeper insight into the causes of delay in digital adoption to reap benefits of digital technology use in business. The findings of this research are required for those who are creating training programs to enhance digital skills among self-employed or self-proprietors.

Key Words

Digital Literacy, Digital Transformation, Digital Infrastructure

Cite This Article

"DETERMINANTS OF DIGITAL ADOPTION AMONG WOMEN-OWNED VERY SMALL BUSINESSES IN INDIA: A MULTIVARIATE ANALYSIS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 8, page no.b235-b245, August-2025, Available :http://www.jetir.org/papers/JETIR2508130.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"DETERMINANTS OF DIGITAL ADOPTION AMONG WOMEN-OWNED VERY SMALL BUSINESSES IN INDIA: A MULTIVARIATE ANALYSIS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 8, page no. ppb235-b245, August-2025, Available at : http://www.jetir.org/papers/JETIR2508130.pdf

Publication Details

Published Paper ID: JETIR2508130
Registration ID: 567744
Published In: Volume 12 | Issue 8 | Year August-2025
DOI (Digital Object Identifier): https://doi.org/10.56975/jetir.v12i8.567744
Page No: b235-b245
Country: Delhi, Delhi, India .
Area: Arts
ISSN Number: 2349-5162
Publisher: IJ Publication


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