• Poonam Ahuja
• Padma Somnathe

With changing technology and advent of internet, style of shopping has been affected greatly. The rapid growth of technology led to the increase use of devices such as smart phone and tablets which changes the way people use to shop. Internet through broad band ,3G,4G etc brings the Online shops to remote corner of country which lead to an improved online buyers base. This study helps in not only understanding the demographic profile of respondents but also the impact of online shopping on rural and urban respondents.

ATTITUDE OF BUYERS TOWARDS ONLINE SHOPPING:- “AN EMPERICAL STUDY ON RURAL AND URBAN AREA”

"ATTITUDE OF BUYERS TOWARDS ONLINE SHOPPING:- “AN EMPERICAL STUDY ON RURAL AND URBAN AREA”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.2, Issue 12, page no.1276-1280, December-2015, Available :http://www.jetir.org/papers/JETIR1701596.pdf

"ATTITUDE OF BUYERS TOWARDS ONLINE SHOPPING:- “AN EMPERICAL STUDY ON RURAL AND URBAN AREA”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.2, Issue 12, page no. pp1276-1280, December-2015, Available at : http://www.jetir.org/papers/JETIR1701596.pdf