• Kambhampati Rajesh

Discourse analysis stresses that context of discourse is necessary to understand the role of discourse in society because discourse of the dominant groups exercised their influence in particular context. Discourse is a communicative event and we should consider time, circumstances, place and other participants engaged, their ethnic group, beliefs and also their goals. Such properties of social circumstances of communicative event will influence discourse that is text and talk and all its properties, particularly variable properties like style which shows how it is saidPrejudices may be formed in various ways depending on the context properties. Therefore, in society various types of racist discourse reflects the various existing social representations and also how they adapt to various contexts such as who said with goals, when, where. Study of role of context partly explains why all text and talk on minorities are not same despite consensus among the dominant ethnic group

Racism, Discourse, Discrimination, Ideologies, Dominant groups

"LANGUAGE AND RACISM PART 2", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.4, Issue 2, page no.429-433, February-2017, Available :http://www.jetir.org/papers/JETIR1702068.pdf

"LANGUAGE AND RACISM PART 2", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.4, Issue 2, page no. pp429-433, February-2017, Available at : http://www.jetir.org/papers/JETIR1702068.pdf