• P.GIRIJA
• R.KALAIVANI

Water is a fundamental human need. Each person on Earth requires at least 20 to 50 liters of clean, safe water a day for drinking, cooking, and simply keeping themselves clean. Cooking with and drinking purified water helps to ensure a family's peace of mind by knowing there is no foreign matter in their water. In this respect, the present study is focused on the above said aspect. The data subjected to analysis and the findings of the study reveals that the maximum of the respondents face the problems of electricity charges while using the water purifier and maximum of the respondents are influenced by quality of the water purifier while selecting the brand.

Water purifier, consumer attitude, consumer satisfaction

"A study on Consumer Attitude towards Households durables with special reference to water purifier in Coimbatore", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 9, page no.1069-1080, September-2018, Available :http://www.jetir.org/papers/JETIR1809292.pdf

"A study on Consumer Attitude towards Households durables with special reference to water purifier in Coimbatore", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 9, page no. pp1069-1080, September-2018, Available at : http://www.jetir.org/papers/JETIR1809292.pdf