• Dr. Ajay Kumar Singh
• Dr. Pooja Singh

Technology, especially through prominent social media platforms, has transformed the way communication takes place. This introduction examines how technology has influenced the communication field, with an emphasis on the dynamic role of leading social media platforms. It traces the complex connection between technology and communication, from the early stages of the internet to the present day, and explains how it has changed social interactions on a global level. Communication has undergone a remarkable change over the years, closely linked with technological progress. The internet created a new way of communicating, enabling instant connection and overcoming geographical boundaries. This new way of communicating gained more speed and importance with the emergence of social media platforms, which became essential in how people communicate, share, and access information. Social media platforms such as Facebook, Twitter, Instagram, and others have changed the way people communicate with each other. They provide various communication tools, from text-based posts to multimedia content, allowing users to communicate in different ways. Working together can result in policies and solutions that are more successful. Companies using social media for marketing should place a high priority on upholding moral standards, guaranteeing advertising transparency, protecting user privacy, and fostering a constructive online community. Urge people to maintain a healthy balance between their online and offline lives. Real-world interactions should be complemented by social media, not substituted by it. Platforms can investigate elements that promote face-to-face interactions and community development. Achieving a balance between ethical usage and innovation is crucial as we navigate the future of social media.

Communication, Technology, Social media, Information, Platforms, Impact, Digital, Future, Users, Artificial Intelligence, Communicate, ICT.

"The Role of Technology in the Evolution of Communication: Special Reference to Major Social Media Platforms", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 10, page no.747-753, October-2018, Available :http://www.jetir.org/papers/JETIR1810B58.pdf

"The Role of Technology in the Evolution of Communication: Special Reference to Major Social Media Platforms", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 10, page no. pp747-753, October-2018, Available at : http://www.jetir.org/papers/JETIR1810B58.pdf