• Manav Saini
• Dr. Atul Loomba

Entrepreneurs in the new agribusiness require the abilities and knowledge to work in open and demanding markets. This study is led to find the effectiveness of marketing strategies for skill education in sub-mountain areas of Punjab. The best marketing strategies are those that are focused toward a specific audience of sub urban areas(Kandi) of Punjab, concentrated on key benefits based on the audience's point of view and interests and delivered at a proper time- - when the audience is well on the way to be attentive to and interested on the message being delivered. To identify and analyze the level of identify and analyze, 20 statements relating to source of information, training covered, training benefit, self-employment, encouragement of self-development, government schemes is considered. Traditional Marketing , print advertisements, such as newsletters, billboards, flyers and newspaper print ads and digital marketing strategies can help in promotion of the importance of skill development education in rural areas.

Marketing, Training, Self-employment

"EFFECTIVENESS OF MARKETING STRATEGIES FOR SKILL EDUCATION IN SUB-MOUNTAIN AREAS OF PUNJAB", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 1, page no.671-674, January-2019, Available :http://www.jetir.org/papers/JETIR1901587.pdf

"EFFECTIVENESS OF MARKETING STRATEGIES FOR SKILL EDUCATION IN SUB-MOUNTAIN AREAS OF PUNJAB", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 1, page no. pp671-674, January-2019, Available at : http://www.jetir.org/papers/JETIR1901587.pdf