• M. Amudhasarala

E-Marketing (Electronic Marketing) are also known as Internet Marketing, Web Marketing, Digital Marketing, or Online Marketing. E-marketing is the process of marketing a product or service using the Internet. E marketing not only includes marketing on the Internet, but also includes marketing done via e-mail and wireless media. Important Benefits of Marketing Online is Better Visibility, Increased Authority, Higher Quality Website Traffic, In-Person Visitors, Long-Lasting Relationships, Disadvantages of Social Media Marketing -Tarnished Brand Image, Brand Transparency, Time Consuming, and Delayed Return on Investment. Difference between the traditional Marketing and E marketing. The Most Significant Social Media Marketing Trends for 2019 - Video Content Expands its Wings- ChatBots for Better CRM- Mobile Matters a Lot- Paid yet Personalized Content- Automation for the Win- New Network Trends- Watch out for the Influencers – The study includes the Primary and secondary data’s – The primary data includes the sample size of 100 from the respondents of Business and Professional Peoples. The study highlights the use of Social Media account which helps the Business people to grow Higher and Higher.

Emarketing, Social Media, Video Content, ChatBots, Customer Relationship Management, Automation, Network Trends

"A STUDY ON EMARKETING IN SOCIAL MEDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.261-283, May-2019, Available :http://www.jetir.org/papers/JETIR1905B40.pdf

"A STUDY ON EMARKETING IN SOCIAL MEDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp261-283, May-2019, Available at : http://www.jetir.org/papers/JETIR1905B40.pdf