• RAMESH YADAV
• Ms. A. SANTOSH KUMARI

Banks are financial institutions on which the economy stands. They cater to the needs of the customer from the individual small saver to huge conglomerates providing services of saving, loan, mortgage etc. Banking is the pillar of every economy providing employment, raising the standard of living and helps to raise the overall growth parameters such as GDP, per capita income etc. Banking as a sector of economy is crucial as it helps to support new firms, give financial support to ailing firms, finance government projects etc. Bank also help legalize the economy and helps use utilize ever depleting funds to finance the economy. Basically, we can say that banking is the link the needy with the one who has spare fund. Finally, it helps to validate the economy. One thing that has remained absolute as a parameter of success of any business irrespective of sector is CUSTOMER SATISFACTION. It represents the sense of gratification a customer feels after utilizing the product or service. Over the years from the beginning of industrial revolution to this digital age the real success of an organization is measured by the level of customer satisfaction and almost all companies from fortune 500 to startups are utilizing customer satisfaction as measure to evaluate success. Once’s a company achieves customer satisfaction then other success factors such as profits, revenue and surplus will come by itself. Hence Customer Satisfaction should be the ultimate aim of all the organizations. As the technology is advancing and the spread of technology is at rapid pace, customer is being made aware of new advancements and this is the is aiding in the area of customer satisfaction.

EVALUATION OF CUSTOMER SATISFACTION AT NMB BANK LTD, NEPAL.

"EVALUATION OF CUSTOMER SATISFACTION AT NMB BANK LTD, NEPAL.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.269-275, May-2019, Available :http://www.jetir.org/papers/JETIR1905C39.pdf

"EVALUATION OF CUSTOMER SATISFACTION AT NMB BANK LTD, NEPAL.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp269-275, May-2019, Available at : http://www.jetir.org/papers/JETIR1905C39.pdf