• JAYASHREE J.TAMBE
• Dr.RAJASHREE SHINDE

The corporate social responsibility (CSR) movement is not new and has been gathering momentum for well over a decade. Corporate social responsibility (CSR) is a self-regulating business model that helps your company to be socially accountable to itself, its stakeholders, and the public through CSR programs, philanthropy, and volunteer efforts. Businesses can benefit society while boosting their own brands. In this research paper researcher reviewed available literature and tried to establish relation between CSR and business strategy.

CSR, Business Strategy, CSR activities

"Corporate benefits of implementing CSR practices in alignment with Corporate Strategy: Review of literature ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.531-535, May-2019, Available :http://www.jetir.org/papers/JETIR1905C76.pdf

"Corporate benefits of implementing CSR practices in alignment with Corporate Strategy: Review of literature ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp531-535, May-2019, Available at : http://www.jetir.org/papers/JETIR1905C76.pdf