• Arvind Bodhankar

Considering the current trend of stricter restrictions on transportation sector for both emission and energy consumption as well as the government’s initiative to move to cleaner vehicles, has led to an emerging attention on eco-friendly car technologies. Though in Western countries, Eco-friendly cars have received an extensive acceptance, but in contemplation of the Indian market it is still in the nascent phase. The intent of this paper is to assess the perception of Indian car consumers towards eco-friendly cars. The research also identifies the potential barriers for adoption of these cars and demonstrates if environmental concern drives peoples’ decision to purchase green cars. To address this, a survey was conducted in the metropolitan cities of India to get an insight of the preferences and apprehensions that consumers consider to shift to eco-friendly car technologies. The results of this study would be valuable for automobile manufacturers, dealers, marketers as well as policy makers.

Eco-friendly cars, consumer’s awareness, barriers, sustainable transportation

"AN ASSESSMENT OF PERCEPTION OF INDIAN PASSENGER CAR USERS ABOUT THE ECO-FRIENDLY OPTIONS ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.517-524, May-2019, Available :http://www.jetir.org/papers/JETIR1905R78.pdf

"AN ASSESSMENT OF PERCEPTION OF INDIAN PASSENGER CAR USERS ABOUT THE ECO-FRIENDLY OPTIONS ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp517-524, May-2019, Available at : http://www.jetir.org/papers/JETIR1905R78.pdf