• Dr. Udayakumar. OK

One of the important ways to develop the business of banking industry is to create and increase the CRM strategizes and practices. There has been a focus on customer relationship management practice in the recent years. The leading New Generation Private Sector Banks had a major presence in Kerala. It had a representation through different banks in different areas. The author focused and streamlined the customer Relationship management Strategies and practices in a leading New Generation Private Sector Banks in Kerala in the area of retail. While the banks had some of these strategies in place, they were effectively channelized as a strategy to create high paced growth and sustainable competitive advantages for the banks. Such Practices and Strategies of the banks have significant role in the development of an economy.

New Generation Banks, Private Sector Banks, Strategies and Practices, Relationship Management.

"CRM Strategies and Practices Adopted by New Generation Private Sector Banks in Kerala.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.1123-1131, May-2019, Available :http://www.jetir.org/papers/JETIR1905S69.pdf

"CRM Strategies and Practices Adopted by New Generation Private Sector Banks in Kerala.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp1123-1131, May-2019, Available at : http://www.jetir.org/papers/JETIR1905S69.pdf