• Adarsh Kumar

A new trend that emerged in Italy, Slow Tourism, is now traversing the globe. The phenomenon of slow tourism is gaining interest, and from the viewpoint of a goal-driven consumption process, this study offers new insights into the phenomenon. For years, the predominant type of tourism was mass tourism. While the word "mass tourism" is commonly used by researchers, there is no definition for it that is widely agreed upon. Many authors prefer to refer to writers rather than to describe mass tourism in their own terms. Interestingly, not many writings refer to the notion of mass tourism; it is common for writers to use the term "mass tourism" in current texts without describing it. This article seeks to describe and explain the various definitions and aspects of "mass tourism" and "slow tourism" by undertaking a literature review and concluding, ultimately, that "Slow travel" tends to be slow tourism.

Mass Tourism, Slow travel, Slow Tourism, Alternative Tourism

"Slow Tourism a New Phenomenon", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.2946-2948, May-2019, Available :http://www.jetir.org/papers/JETIR1905V07.pdf

"Slow Tourism a New Phenomenon", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp2946-2948, May-2019, Available at : http://www.jetir.org/papers/JETIR1905V07.pdf