• Manthan Bhavani

As one of the largest segments in the food processing sector in India, the bakery industry offers huge opportunities for growth, innovation, and job generation. The study aim to understand the perception of customers towards Atul Bakery and it’s product in Bilimora. The main objective of the research study is to know factors affecting purchase decision from Atul Bakery and most preferred category of product of Atul Bakery. The data is collected through a structured questionnaire from 102 randomly selected customers. The data in this research study has been analyzed through various statistical tools such as One sample T test. The collected data are analyzed using statistical software like SPSS and MS office Tools. The research concluded that the majority customers are aware of Atul Bakery and its products.

Customer perception, bakery industry

"A study on customer’s perception towards Atul bakery and its products", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 5, page no.f229-f240, May-2021, Available :http://www.jetir.org/papers/JETIR2105698.pdf

"A study on customer’s perception towards Atul bakery and its products", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 5, page no. ppf229-f240, May-2021, Available at : http://www.jetir.org/papers/JETIR2105698.pdf