• Prof. Prathap B N
• Mr. Ram kumar B
• Mr. Pruthvi Raj T

The latest developments in the field of marketing, communication and information are leading to new innovative business and consumption models, in which users are gaining a leading role and are increasingly important. Social media is rapidly emerging as the next big frontier for customer engagement and interactions. There are millions of customer interactions taking place every day on social media sites such as facebook, Twitter, Youtube, etc. as well as a vast number of customer support forums and online communities. Social media emerged an continues to be as a cultural phenomenon. It is also quickly becoming a business phenomenon. Increasingly, current and prospective customers are using social media to communicate about the products and services they buy or intend to buy. Leading enterprises have recognized the importance of tapping such communications. Social media are new innovative tools that collects millions of users all around the globe and they offer several possibilities and opportunities to companies that want to develop communication and marketing strategies while gaining competitive advantage on their competitors. This paper presents the definition of social media marketing with its strategies; it also attempts to identify the challenge and opportunities facing by social media sector and find out the current and future trend in the area of social media marketing.

A STUDY ON SOCIAL MEDIA MARKETING

"A STUDY ON SOCIAL MEDIA MARKETING ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 6, page no.e773-e779, June-2021, Available :http://www.jetir.org/papers/JETIR2106672.pdf

"A STUDY ON SOCIAL MEDIA MARKETING ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 6, page no. ppe773-e779, June-2021, Available at : http://www.jetir.org/papers/JETIR2106672.pdf