• S.RAJA PRATHIBA
• Dr.R.DHARMARAGINI
• Dr.A.VENKATESWARAN

Online shopping has grown in popularity over the years, principally because people find it convenient and trouble-free to shop from the comfort of their home or office. Online shopping is the act of purchasing products or services over the Internet. Companies are also well aware of these facts, and that is why they are also giving greater importance to online consumer behaviour. Fast Moving Consumer Goods are product purchased for consumption by the average consumption. The purpose of the study was to identify the consumer’s satisfaction through online shopping application in FMCGs. The main objective of the study is the consumer’s level of preference towards online shopping of FMCGs. The sample of total 300 respondents was selected from Kanyakumari district using convenience sampling method. The results indicated that Garett Ranking test results of FMCGs preference of online shopping consumers. The online shopping consumers ranked ‘cosmetics and toiletries’ as their first choice to buy and the least rank is given to Baked Goods with mean score of 41.58 contributed 9th rank.

Customer Satisfaction, Online Shopping and Fast Moving Consumer Goods

"CONSUMER PREFERENCE AND SATISFACTION OF ONLINE SHOPPING TOWARDS FMCG WITH SPECIAL REFERENCE TO KANYAKUMARI ECONOMY ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 9, page no.a602-a608, September-2021, Available :http://www.jetir.org/papers/JETIR2109087.pdf

"CONSUMER PREFERENCE AND SATISFACTION OF ONLINE SHOPPING TOWARDS FMCG WITH SPECIAL REFERENCE TO KANYAKUMARI ECONOMY ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 9, page no. ppa602-a608, September-2021, Available at : http://www.jetir.org/papers/JETIR2109087.pdf