• Girish.B.N
• PADMASHREE V
• Dr. H. NAGARAJ

Over the decades behavioral finance and its study has remained a hot cake to many researchers and it has always provided a wide platform for several contributions towards development of market conditions. Investment decision is one of the essential factors which affect the investor directly in the stock market. There are many factors which contribute to the investment decision of the investor among which is emotions. The current research article being descriptive in nature is an approach in expressing fundamental factors towards investment behavior in the Indian stock market and their relation with emotional intelligence. The study basically has a focus on five aspects, that is Goleman’s EQ model. The influence of five factors of Goleman’s EQ model have been traced out, the importance and effects of the presence and absence of the same in individual investor’s behavior in Indian stock market has been analyzed.

Emotional intelligence, Self-awareness, Self-Regulation, Motivation, Empathy. Social skills, Investment behavior

"''Theoritical perspectives of Emotional Intelligence and Its Importance towards Portfolio Management of Individual Investors in Indian Stock Market''", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 9, page no.e284-e291, September 2021, Available :http://www.jetir.org/papers/JETIR2109543.pdf

"''Theoritical perspectives of Emotional Intelligence and Its Importance towards Portfolio Management of Individual Investors in Indian Stock Market''", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 9, page no. ppe284-e291, September 2021, Available at : http://www.jetir.org/papers/JETIR2109543.pdf