• N.SRINIVASA RAO

Consumer behavior refers to the study of individuals and organizations and how they select, buy, use and dispose of goods and services to satisfy their needs and wants. It involves understanding various factors that influence the decision making process, Such as cultural, social, Psychological, and economic influence Business analyze consumer behavior to develop effective marketing strategies and meet customer expectations. Consumer behavior in the marker is influenced by various factors, including personal preferences, socio- economic status, cultural influences, and marketing strategies understanding these elements helps business tailor their products, pricing and promotions to meet consumer needs and expectations, ultimately impacting purchasing decisions.

Consumer, marketing strategies

"SIGNIFICANCE OF CONSUMER BEHAVIOR IN THE MARKET", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 1, page no.g399-g402, January-2023, Available :http://www.jetir.org/papers/JETIR2301649.pdf

"SIGNIFICANCE OF CONSUMER BEHAVIOR IN THE MARKET", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 1, page no. ppg399-g402, January-2023, Available at : http://www.jetir.org/papers/JETIR2301649.pdf