• Revathi Ravi
• Vincent Paul S
• Jyoti Joshi

Current Scenario There have undoubtedly been concerns about how the GST will affect different areas of the Indian economy. The retail industry is particularly noteworthy since it not only involves a large number of transactions but also creates a lot of jobs in both the urban and rural areas. The research study is based on primary data analysis and convenience sampling method. The paper highlights a conceptual overview of GST in global and Indian perspective and concludes with Impact of GST. Problem Statement In accordance with global changes, the introduction of GST has compelled the retail sector to update its strategies, supply chains, costing, and systems in addition to adhering to quality requirements. Disorganized retailers have expanded more quickly than their organized retailers because of the cheaper cost structures brought about by tax savings. Retailers' compliance costs increased as a result of the Goods and Services Tax (GST) management bringing the majority of retailers within the indirect tax net for the first time. Currently, retailers find it somewhat difficult to comply with the GST. Findings All sector in India is either positively or negatively impacted by the implementation of GST. Goods and Service tax systems are more beneficial for the retailers. GST also improves India’s economy in the long run. We believe that in the long run, it will be advantageous for small and medium-sized firms as well as for consumers.

GST, Impact, Awareness, Perception

"Impact_of_GST_Good_Bad_and_the_Ugly", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 4, page no.m234-m245, April-2023, Available :http://www.jetir.org/papers/JETIR2304C27.pdf

"Impact_of_GST_Good_Bad_and_the_Ugly", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 4, page no. ppm234-m245, April-2023, Available at : http://www.jetir.org/papers/JETIR2304C27.pdf