• Saksham Vashishtha
• Dr P K Agarwal

ABSTRACT:-This research paper provides an extensive analysis of the impact of media on Indian politics, covering various dimensions such as agenda setting, framing, political advertising, social media, and media's role in shaping public perception. It also discusses the challenges and ethical considerations associated with media's influence on politics. By examining case studies and drawing upon relevant literature, the paper aims to provide valuable insights into this crucial aspect of Indian democracy.This research paper aims to examine the profound influence of media on Indian politics. It explores the various dimensions of this relationship, including the role of traditional media outlets such as television, newspapers, and radio, as well as the emergence of digital media platforms. By analyzing key case studies and empirical data, this paper investigates how media shapes political discourse, electoral campaigns, public opinion, and policy-making processes in India. Furthermore, it explores the challenges and opportunities presented by the intersection of media and politics in the Indian context. The findings suggest that media plays a pivotal role in shaping political dynamics in India, which necessitates a nuanced understanding of its impact.

Media, Indian Politics

"The Impact of Media on Indian Politics", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 7, page no.j563-j580, July-2023, Available :http://www.jetir.org/papers/JETIR2307971.pdf

"The Impact of Media on Indian Politics", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 7, page no. ppj563-j580, July-2023, Available at : http://www.jetir.org/papers/JETIR2307971.pdf