• Dr. Bhimasha K. B.

This is an attempt to afford the potential and recent trends in the area of marketing which can be significant for the accomplishment and growth of the Modern Business organizations. This article is secondary in marketing field which draws plenty of information from various secondary resources such as Marketing, Journals, Magazines, Newspapers, Research Articles of marketing domain, Reports, Internet etc. In the last 20 years marketing field has pragmatic and experienced major transformation and change. Now the most important change is moved more customer centric than the producer centric. As a outcome of alteration which have occurred in Marketing, there are many questions and issues are raised. At the apex of the list the question is ‘Whether Marketing has accomplished and completed in the final purpose and the target or its journey will still prolong for some other intention? and if the answer is yes, than what will be the next intention for marketing to achieve? To set the base and to discuss the future opportunity of Marketing the author has described the journey of marketing since beginning. Marketing is very important for any and evolving. Marketing has to adopt many approaches in which most important is, inside and outside approach. This approach means that the external environment plays an essential role that involves and includes clients, stakeholders, suppliers, distributors, shareholders. Here, in this study, it is an attempt to keep in mind not only what marketing does or can do within the organization, but also that they are targets. It involves marketing investments similar as marketing function. Marketing people selling exploration and analytics, marketing practices and numerous further directly or laterally which are related to the business. In this regard, the author has presented a number of platforms which will come the guiding body for unborn exploration and practices in this area of marketing.

Trends, Service Marketing , online marketing.

"RECENT DEVELOPMENTS IN MARKETING: A PATH TO SUCCESS OF BUSINESS ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 8, page no.f372-f385, August-2023, Available :http://www.jetir.org/papers/JETIR2308542.pdf

"RECENT DEVELOPMENTS IN MARKETING: A PATH TO SUCCESS OF BUSINESS ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 8, page no. ppf372-f385, August-2023, Available at : http://www.jetir.org/papers/JETIR2308542.pdf