• M.Nikhil
• MR. B. SREEKANTH

In general, satisfaction is a person’s feelings of pleasure or disappointment resulting from comparing a product’s perceived performance in relation to his or her expectations. If the performance doesn't meet their expectation, the customer is dissatisfied, if the performance meets their expectations, the customer is satisfied. If the performance meets more than his or her expectation, the customer is delighted. For instance, if the customer satisfaction is rated on a scale from one to five. At a very low level of customer satisfaction, customers are likely to abandon the company. At middle levels from two to four, the customers are fairly satisfied but there is a chance to switch when a better product comes along. The main purpose and goal of the study is to enquire about the customer preference Towards Bajaj Bikes. This project analysis of customer level satisfaction is done through the responses for various features which include vehicles price, Mileage, spare parts availability, and maintenance cost of the bike. Customer satisfaction will be based on the performance level of the product. The information gathered can be categorized as main and secondary data. Primary data is collected through questionnaire and from their response.

Customer satisfaction, Sale service, Experience

"A study on sales service and customer satisfaction of Bajaj bikes", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 8, page no.h41-h55, August-2023, Available :http://www.jetir.org/papers/JETIR2308707.pdf

"A study on sales service and customer satisfaction of Bajaj bikes", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 8, page no. pph41-h55, August-2023, Available at : http://www.jetir.org/papers/JETIR2308707.pdf