• Manasvi Tehanguria

The digital revolution in India has redefined the way consumers shop, ushering in an era dominated by e-commerce platforms. This research paper presents a comprehensive study of the impact of e-commerce on consumer behavior, its economic repercussions, and the policy implications it poses. We conducted a primary survey of 110 participants to gather insights, and we analyze the findings to shed light on the multifaceted transformation of Indian society and ramifications for India’s socio-economic-political fabric.

"E-commerce Reshaping India: A Comprehensive Study on Consumer Behavior, Economic Impact, and Policy Implications", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 9, page no.d877-d885, September-2023, Available :http://www.jetir.org/papers/JETIR2309395.pdf

"E-commerce Reshaping India: A Comprehensive Study on Consumer Behavior, Economic Impact, and Policy Implications", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 9, page no. ppd877-d885, September-2023, Available at : http://www.jetir.org/papers/JETIR2309395.pdf