• K.Prasanna
• B.saralakumari

ABSTRACT Introduction: Breastfeeding has numerous health benefits and ensures that new-borns receive all essential nutrients during their first few months of life. Breastfeeding should begin within the first hour of birth, according to WHO guidelines. “Early commencement of breastfeeding” refers to feeding infants a mother’s breast milk within an hour after delivery. This ensures that the children receive colostrum, or “first milk,” which is high in protective elements, as soon as possible after delivery. Method: Quasi experimental research design was adopted and 100 postnatal mothers to assess their breastfeeding concept using a structured questionnaire and observational check list. Results: Frequency and percentage distribution of the breastfeeding problems among postnatal women (30%) had moderate knowledge, (51%) had low knowledge, (19%) had adequate knowledge. Mean and Standard deviation regarding breastfeeding problems among postnatal mothers, 24.46 is mean and 6.967 is standard deviation and 48.534 is its variance statistically significant at the level of p<0.05 the findings state that effect on initiating breastfeeding, and those women of lower parity had greater intention to breastfeed and parous women had moderate knowledge about due to the physical condition in postnatal the early initiation of breastfeeding is not much effective. Conclusion: The concept of early commencement of breastfeeding and breast-feeding procedures were unfamiliar to postnatal women. The mother’s cultural and physical factors continue to impact when colostrum is given to the newborn. To implement the notion of breast feeding, postnatal mothers must get sufficient knowledge during the antenatal period.

Keywords: Breastfeeding, Postnatal Women, Early initiation of breast feeding

"Assess 3 I’s (Instruction, Initiation, Improvement) as a Road Map to Breastfeeding Success among Postnatal Mothers in selected hospitals at tirupati", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 11, page no.c276-c284, November-2023, Available :http://www.jetir.org/papers/JETIR2311238.pdf

"Assess 3 I’s (Instruction, Initiation, Improvement) as a Road Map to Breastfeeding Success among Postnatal Mothers in selected hospitals at tirupati", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 11, page no. ppc276-c284, November-2023, Available at : http://www.jetir.org/papers/JETIR2311238.pdf