• Nishanth.M
• Sujay.C

Considerations such as website quality, product presentation, pricing, and advertising are included in this investigation of the effect of e-commerce advertising on the impulse buying behavior of online buyers. It focuses on how marketing strategies might influence one's character qualities and lead to impulsive purchases motivated by emotion rather than logic. Key factors in impulsive purchases include things like shopping delight, savings potential, and brand attractiveness. The study categorizes people into five personality traits: extroversion, introversion, agreeableness, and neuroticism. Marketing stimuli are entered into the buyer black box, together with the customer's qualities and decision-making processes. Successful marketing necessitates familiarity with consumer preferences; businesses who put in the time and energy to learn about these preferences can leverage the "four Ps" to their advantage, resulting in substantial profits over time.

e-commerce advertising, online buyers, website quality, impulsive, traits, marketing

"A STUDY ON THE INFULENCE OF E-COMMERCE MARKETING STRATERGIES ON IMPUSLIVE BUYING BEHAVIOUR OF ONLINE CUSTOMERS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 11, page no.e449-e455, November-2023, Available :http://www.jetir.org/papers/JETIR2311460.pdf

"A STUDY ON THE INFULENCE OF E-COMMERCE MARKETING STRATERGIES ON IMPUSLIVE BUYING BEHAVIOUR OF ONLINE CUSTOMERS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 11, page no. ppe449-e455, November-2023, Available at : http://www.jetir.org/papers/JETIR2311460.pdf