• MD ZIKRULLAH SHAMIM
• Nausherwan Raunaque

The study was undertaken for analysis the challenges and opportunities associated for paddy seed supply chain of private seed sector in Madhubani district of Bihar. Supply chain management of paddy seed by six seed companies i.e., Messina Beej Private Limited, Mahyco, Bayer, Syngenta, JK Agri Genetics and Nuziveedu Seeds were analysed. The study is based on the primary and secondary data. The 25 seed vendors and 100 farmers from different locations of Madhubani, district of Bihar were selected in randomized manner. The 12 factors concerned with seed vendors and 31 factors associated with farmers regarding seed supply chain management were considered. The very competitive marketing situation for all seed companies was observed. The farmers of Madhubani district are aware about importance of hybrid seeds, but they are less aware about different varieties of rice. More emphasis should be provided to seed vendors regarding availability and distribution of paddy seeds, because most of the farmers of Madhubani district are dependent on local seed vendors to purchase paddy seeds and advertisement of paddy varieties through newspapers and farmers groups. In Madhubani district there is a need for establishment of seed production centre, storage facility for seeds and development of proper transportation facility for timely availability of paddy seeds in this district. The subsidization of cost for paddy seed and availability of paddy varieties as per requirement of soil and providing the good consultancy service to farmers will enhance the seed sell rate in Madhubani district. The farmers of Madhubani district prefer to cultivate paddy varieties, Arize 6444 of Bayer seed company, Suruchi MRP-5569 of Mahyco, NK5251 of Syngenta, JKRH 2609 of JK Agri Genetics, NP 360 Moti of Nuziveedu Seeds and Prabhat of Messina Beej Private Limited. It indicates the good market opportunities of these varieties in this district.

Bihar, Company, Management, Madhubani, Seed, Supply

"Study of paddy seeds supply chain analysis by private sector in Madhubani district of Bihar, India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 11, page no.f101-f109, November-2023, Available :http://www.jetir.org/papers/JETIR2311510.pdf

"Study of paddy seeds supply chain analysis by private sector in Madhubani district of Bihar, India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 11, page no. ppf101-f109, November-2023, Available at : http://www.jetir.org/papers/JETIR2311510.pdf