• KAMAL UPRETI

Today tourism era is known as wellness and awareness era, because guest is now more focusing and attract towards the wellness and spirituality of their soul and body. The goal of this study is to look into the experiences of international visitors who come to Rishikesh to visit ashrams to practice holistic and spirituality, as well as to understand more about why tourists come to Rishikesh in the first place. So today holistic and spirituality tourism is one of the best choice for the guest specially the foreign tourist is getting more involved in this type of tourism.Holistic and spirituality tourism has become a new and alternative form of tourism and an important trend among tourists who seek programs and experiences that would allow them to achieve balance between mind, body and soul. Choosing holistic and spirituality tourism means that a tourist can enjoy a different and full experience which goes beyond the simple contact with cultures, people, places or landscapes. It focuses on self-transformation and on an attempt of people understanding more about themselves. It is crucial we understand each person´s view about this new type of tourism since this perspective will surely bring potential new investors to this product. Knowing what every tourist values, feels and needs- in terms of personal fulfillment- can turn this new type of tourism into a competitive one.

HOSLITIC TOURISM, SPIRITUALITY TOURSIM, TOURIST , RISHIKESH

"SPIRITUALITY TOURISM A STUDY ON SPIRITUALITY TOURISM IN RISHIKESH,INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 12, page no.f226-f229, December-2023, Available :http://www.jetir.org/papers/JETIR2312526.pdf

"SPIRITUALITY TOURISM A STUDY ON SPIRITUALITY TOURISM IN RISHIKESH,INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 12, page no. ppf226-f229, December-2023, Available at : http://www.jetir.org/papers/JETIR2312526.pdf