• Dr. SHIJU C.R.
• HELEN ANTONY
• Dr. M.C. DILEEPKUMAR

The study aims at assessing the role of demographic factors in shaping the impact of anthropomorphism on purchase intention of smart phone. It is an attempt to know the effect of anthropomorphism on purchase intention of smartphone. The data were elicited from the respondents using structured questionnaire. The Kruskal Wallis H test and Mann Whitney U test were used to test the hypotheses formulated for the study. It is found that there is no significant difference in the purchase intention due to anthropomorphism across categories of age, educational level and annual income.

Anthropomorphism, demographic, purchase intention

"Anthropomorphism as a catalyst an empirical approach on smart phone sales", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 12, page no.f369-f371, December-2023, Available :http://www.jetir.org/papers/JETIR2312543.pdf

"Anthropomorphism as a catalyst an empirical approach on smart phone sales", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 12, page no. ppf369-f371, December-2023, Available at : http://www.jetir.org/papers/JETIR2312543.pdf