• Mr. Mitesh Radheshyam Lohia
• Miss Mahek Lalit Rai
• Miss Shubh Manav Sain

The Pharmaceutical Healthcare Industry in India stands as a cornerstone, catering to approximately 1.5 billion consumers in the world's second-most populous country. This industry manufactures medicines utilizing combinations of drugs and chemicals, addressing a wide spectrum of health issues from common ailments to life-threatening diseases. These medicines are formulated in various forms and variants to effectively combat diseases. However, the efficacy of treatment is directly tied to the cost of manufacturing these medicines. In India, where a significant portion of the population resides in rural areas, acquiring highly expensive medicines from branded companies remains a challenge. To offer a more inclusive healthcare solution, the Government of India, in collaboration with private manufacturers, has taken a progressive step by initiating the production of Generic Medicines. Under the Patent Act of 1970, pharmaceutical companies are granted a 20-year exclusive right to patent and market a drug. Following this period, the patent expires, permitting other companies to manufacture and sell the same drug, fostering a competitive market and providing more affordable alternatives in medicine production. This approach ensures a diverse range of healthcare options, addressing the economic constraints faced by a majority of the population.

Consumers, Drugs, Healthcare, Medicines, Pharmaceutical

"A study on consumption awareness between Generic and Branded Healthcare Medicines among individuals in suburban areas of Mumbai City", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 12, page no.g256-g265, December-2023, Available :http://www.jetir.org/papers/JETIR2312634.pdf

"A study on consumption awareness between Generic and Branded Healthcare Medicines among individuals in suburban areas of Mumbai City", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 12, page no. ppg256-g265, December-2023, Available at : http://www.jetir.org/papers/JETIR2312634.pdf