• S.Sridevi
• Dr.C.Suresh
• R.Kalaivani

InRecent daythe television and online advertisement playing a decisive role among consumers in the turnover of the sales to the company. All company interesttoinvests heavily in television and online advertisement to improve quick response to sales. most of the men and women s are very early think to the beauty and personal care product are very important usage things of the customer in day today life in the modern life style. This study was carried out to estimate advertisement value and purchase intention to suggest methods for improving advertisement quality and information. In this process, the socio economic stratum of men and women consumers was identified using socio economic classification grid during personal interview at individual households. The primary data was collected from the target audience of 15-55 years age at Tiruchengodecity in target population through questionnaire. Byrandom sampling method from 294 respondent. Correlation analysis and structural equation method was used to know the relation from advertising value and purchase intention between customer demographic profile toward television and online advertisement on purchase intention for the beauty care product .

: advertising value, purchase intention correlation structural equation method

"THE IMPACT OF THE CUSTOMER ADVERTISING VALUE ANDPURCHASE INTENTION TOWARDS THE TELEVISION AND ONLINE ADVERTISEMENT OF THE BEAUTY CARE PRODUCT IN TIRUCHENGODE CITY,NAMAKKAL DISTRICT, TAMILNADU", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 12, page no.g658-g667, December-2023, Available :http://www.jetir.org/papers/JETIR2312677.pdf

"THE IMPACT OF THE CUSTOMER ADVERTISING VALUE ANDPURCHASE INTENTION TOWARDS THE TELEVISION AND ONLINE ADVERTISEMENT OF THE BEAUTY CARE PRODUCT IN TIRUCHENGODE CITY,NAMAKKAL DISTRICT, TAMILNADU", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 12, page no. ppg658-g667, December-2023, Available at : http://www.jetir.org/papers/JETIR2312677.pdf