• SHRADHA SHARMA MISHRA

As consumers are becoming more concerned with the natural environment, businesses have begun to modify their behaviour in an attempt to address society's environmental concerns through ‘green marketing’. This study is an attempt to understand the green marketing concept, its relevant aspects and specifically the practices and implications of green marketing in automobile industry in Indian context through an extensive literature review. While understanding the concept and significance of green marketing, insights have been provided about the global perspective on green marketing. The environment friendly practices in the automobile industry have been identified and their benefits along with the challenges for implementation have also been discussed. The study also attempts to identify the green practices in certain other industrial sectors and discusses the relevance and importance of green marketing in the context of sustainable development

Green Marketing, Automobile Industry, Green Practices, Sustainable Development

"SUSTAINABLE GREEN MARKETING PRACTICES IN INDIAN AUTOMOBILE INDUSTRY UNDERSTANDING IMPLICATIONS IN CONTEXT THROUGH LITERATURE REVIEW", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 1, page no.f571-f578, January-2024, Available :http://www.jetir.org/papers/JETIR2401569.pdf

"SUSTAINABLE GREEN MARKETING PRACTICES IN INDIAN AUTOMOBILE INDUSTRY UNDERSTANDING IMPLICATIONS IN CONTEXT THROUGH LITERATURE REVIEW", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 1, page no. ppf571-f578, January-2024, Available at : http://www.jetir.org/papers/JETIR2401569.pdf