• S.M.A.N.M Subasinghe

This study provides an overview of an Integrated Marketing Communication (IMC) plan specifically tailored for a university setting. IMC is a strategic approach that combines various communication channels and tactics to effectively promote and communicate the unique offerings and benefits of the university to the target audience. The IMC plan begins with a comprehensive analysis of the higher education market, including an evaluation of industry trends, competitor strategies, and the preferences and behaviors of the target audience. Understanding the target audience, including prospective students, parents, and influencers, is crucial for developing tailored and relevant communication messages that address their needs and aspirations. The plan identifies key communication channels that are most relevant and impactful for reaching the target audience. This may involve digital platforms, social media, campus events, and community engagement initiatives. By selecting the right combination of channels, the ABC Campus can maximize reach, engagement, and ultimately, convert prospective students into enrolled students.

Communication Channels, Digital platforms, Integrated Marketing Communication

"Integrated Marketing Communication Strategies in Digital Era with Special Reference to ABC Campus Sri Lanka", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 1, page no.f588-f594, January-2024, Available :http://www.jetir.org/papers/JETIR2401571.pdf

"Integrated Marketing Communication Strategies in Digital Era with Special Reference to ABC Campus Sri Lanka", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 1, page no. ppf588-f594, January-2024, Available at : http://www.jetir.org/papers/JETIR2401571.pdf