• • Mr.Naveen H.N
• • Prof.H.N Ramesh:

In today’s business environment marketer spending more money to grab the attention of consumer and outshine their competitors and expand the market, product presence and performance more than ever. Neuromarketing, as a logical order in the field of marketing, talks about the usage of neuromarketing strategies, with a motivation of studying the complicated buying behavior of consumer. Neuromarketing looks to comprehend the method of reasoning behind how buyers settle on buying choices and their reactions to promoting boosts so as to apply those learning’s in advertising. This research paper intends to study the Impact of Neuro marketing on Consumer Buying Behavior

Neuromarketing, Consumer Buying Behavior, the Impact of Neuromarketing on Consumer Buying Behavior

"“The Impact of Neuro marketing on Consumer Buying Behavior”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 1, page no.f680-f689, January-2024, Available :http://www.jetir.org/papers/JETIR2401583.pdf

"“The Impact of Neuro marketing on Consumer Buying Behavior”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 1, page no. ppf680-f689, January-2024, Available at : http://www.jetir.org/papers/JETIR2401583.pdf