• MR.GOPIKRISHNA P
• Dr.S.TAMILMANI

This research project aims to examine the influence of social media distractions on the academic performance of college students. With the pervasive integration of social media platforms into daily life, concerns have risen regarding their potential detrimental effects on students' ability to concentrate on academic tasks. Through a comprehensive literature review and empirical analysis, this study seeks to explore the relationship between social media distractions and academic performance. Various factors such as frequency of social media usage, types of social media platforms, and time spent on social media will be considered. Additionally, potential mitigating factors such as self-regulation strategies and individual differences will be investigated. The findings of this research endeavor will contribute to a deeper understanding of the complex dynamics between social media engagement and academic success among college students, with implications for both educators and students themselves.

Social media distractions, academic performance, college students, self-regulation, social media usage.

"INVESTIGATING THE IMPACT OF SOCIAL MEDIA DISTRACTIONS AMONG COLLEGE STUDENTS ACADEMIC PERFORMANCE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 4, page no.a648-a659, April-2024, Available :http://www.jetir.org/papers/JETIR2404081.pdf

"INVESTIGATING THE IMPACT OF SOCIAL MEDIA DISTRACTIONS AMONG COLLEGE STUDENTS ACADEMIC PERFORMANCE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 4, page no. ppa648-a659, April-2024, Available at : http://www.jetir.org/papers/JETIR2404081.pdf