• Ms.RESHMI M A
• Dr.S.SAIKRISHNAN

This study investigates the consumer perception and awareness towards UPI (Unified Payments Interface) among Arts & Science college students in Coimbatore city. With the rapid growth of digital payment methods, UPI has emerged as a convenient and efficient mode of transaction. However, its adoption and understanding among college students, particularly in Coimbatore, remain underexplored. The study employs a quantitative research approach, utilizing surveys to gather data from a sample of Arts & Science college students in Coimbatore. The survey instrument assesses students' familiarity, usage patterns, perceived benefits, and concerns regarding UPI. Additionally, demographic variables such as age, gender, and academic discipline are considered to understand any variations in perception and awareness. The findings of this study aim to contribute to the existing literature on digital payments, particularly focusing on the younger demographic, and provide insights for policymakers, educators, and businesses to enhance UPI adoption and usage among college students in Coimbatore city.

UPI(Unified Payment Interface), consumer perception, awareness, arts and science college students, mobile payment, payment preferences.

"A STUDY ON CONSUMER PERCEPTION AND AWARNESS TOWARDS UPI AMONG ARTS AND SCIENCE COLLEGE STUDENTS WITH REFERENCE TO COIMBATORE CITY ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 4, page no.a660-a666, April-2024, Available :http://www.jetir.org/papers/JETIR2404082.pdf

"A STUDY ON CONSUMER PERCEPTION AND AWARNESS TOWARDS UPI AMONG ARTS AND SCIENCE COLLEGE STUDENTS WITH REFERENCE TO COIMBATORE CITY ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 4, page no. ppa660-a666, April-2024, Available at : http://www.jetir.org/papers/JETIR2404082.pdf