• Ms.DHANYA B
• Dr.S.SAIKRISHNAN

This research investigates the consumer perception and awareness of organic skincare products among college students in Coimbatore city. With growing concerns about health and environmental sustainability, organic skincare products have gained popularity in the market. However, there is a gap in understanding how college students in Coimbatore perceive and are aware of these products. The study employs a quantitative research approach, utilizing surveys to collect data from a sample of college students in Coimbatore. The survey instrument assesses students' familiarity with organic skincare products, their purchasing behavior, perceived benefits, and concerns. Additionally, demographic factors such as age, gender, and academic discipline are considered to explore any variations in perception and awareness. The findings of this study aim to contribute to the literature on organic skincare products, providing insights for marketers, educators, and policymakers to better target and educate college students in Coimbatore city about the benefits and importance of organic skincare products.

Organic Skincare product, consumer perception, awareness, arts and science college students, natural ingredients, sustainable skincare, market trends.

"A STUDY ON CONSUMER PERCEPTION AND AWARNESS TOWARDS ORGANIC SKINCARE PRODUCT AMONG COLLEGE STUDENTS IN COIMBATORE CITY ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 4, page no.a789-a796, April-2024, Available :http://www.jetir.org/papers/JETIR2404100.pdf

"A STUDY ON CONSUMER PERCEPTION AND AWARNESS TOWARDS ORGANIC SKINCARE PRODUCT AMONG COLLEGE STUDENTS IN COIMBATORE CITY ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 4, page no. ppa789-a796, April-2024, Available at : http://www.jetir.org/papers/JETIR2404100.pdf