• SRI RAKSHAKA S R
• DR. S. REVATHY

This study delves into the financial and career struggles, including the pervasive influence of gender bias, faced by sportswomen in Tamil Nadu, India, and explores strategies for empowering their resilience. Despite significant strides in gender equality in various spheres, female athletes continue to encounter formidable obstacles, particularly in securing stable financial support and sustainable career pathways. Drawing from qualitative interviews, surveys, and existing literature, this research examines the multifaceted challenges hindering the financial security and professional advancement of Tamil Nadu sportswomen, with a specific focus on the gender biases embedded within the sporting ecosystem. Factors such as limited access to resources, inadequate sponsorship opportunities, societal stereotypes, and gender-based discrimination emerge as key barriers. Furthermore, the study identifies resilience-enhancing initiatives encompassing financial literacy programs, mentorship networks, skill development workshops, and advocacy for policy reforms aimed at addressing gender bias. By illuminating the systemic challenges and proposing actionable interventions, this research aims to contribute to the broader discourse on gender equity in sports and catalyze efforts towards fostering a more supportive environment for Tamil Nadu's aspiring female athletes.

Women Empowerment, Gender Bias, Financial Hurdles, Sponsorship

"EMPOWERING RESILIENCE: FINANCIAL AND CAREER STRUGGLES OF SPORTSWOMEN", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 4, page no.b67-b74, April-2024, Available :http://www.jetir.org/papers/JETIR2404109.pdf

"EMPOWERING RESILIENCE: FINANCIAL AND CAREER STRUGGLES OF SPORTSWOMEN", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 4, page no. ppb67-b74, April-2024, Available at : http://www.jetir.org/papers/JETIR2404109.pdf