• BALAJI H
• Dr. S. REVATHY

With the exponential growth of social media platforms, Instagram has emerged as a dominant space for content creation and influencer marketing. This study aims to investigate the impact of content creator marketing on Instagram, focusing on its effectiveness in promoting brands and influencing consumer behaviors. Through a comprehensive case study analysis, this research explores various dimensions including engagement metrics, brand visibility, consumer trust, and purchase intention. Utilizing both qualitative and quantitative methods, data will be gathered from a diverse sample of Instagram users and brand followers. Analysis will be conducted to assess the correlation between content creator collaborations and key performance indicators such as follower growth, likes, comments, shares, and conversion rates. Additionally, sentiment analysis techniques will be employed to understand consumer perceptions towards sponsored content and its impact on brand credibility. The findings of this study are expected to provide valuable insights into the effectiveness of content creator marketing on Instagram, offering practical implications for brands seeking to leverage influencer partnerships as part of their marketing strategy. Moreover, this research contributes to the existing body of knowledge in social media marketing by shedding light on the evolving dynamics of brand-consumer relationships in the digital age.

Influencer Marketing, Social Media Influencers, Instagram Marketing, Content Creators, Brand Partnerships Digital Influencers, Sponsored Content, Instagram Influencers Social Media Sponsorships, Collaborative Marketing

"A STUDY ON IMPACT OF CONTENT CREATOR MARKETING IN INSTAGRAM ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 4, page no.b75-b87, April-2024, Available :http://www.jetir.org/papers/JETIR2404110.pdf

"A STUDY ON IMPACT OF CONTENT CREATOR MARKETING IN INSTAGRAM ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 4, page no. ppb75-b87, April-2024, Available at : http://www.jetir.org/papers/JETIR2404110.pdf