• Hannila A
• Dr. S. Revathy

This study investigates the critical role of trust in shaping consumer behavior within leading online market platforms: Amazon, Flipkart, Nykaa, and Myntra. Trust is a fundamental factor influencing users' decisions to engage, transact, and remain loyal to these platforms. The research focuses on understanding the key dimensions of trust, including platform reliability, security, seller credibility, and user experience. Through a comparative analysis, this study examines how these platforms build and maintain trust through features like robust payment systems, transparent product information, authentic user reviews, and responsive customer support. It also explores the impact of trust on user satisfaction, repeat purchases, and platform sustainability. The findings from this study provide valuable insights for platform operators, marketers, and policymakers to enhance trust-building strategies, foster positive user experiences, and promote a thriving online marketplace ecosystem.

Trust, inline market platform, payment system, trust building strategies.

"Role of trust in online market platform (Amazon, myntra, nykaa and flipkart) ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 4, page no.b96-b103, April-2024, Available :http://www.jetir.org/papers/JETIR2404112.pdf

"Role of trust in online market platform (Amazon, myntra, nykaa and flipkart) ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 4, page no. ppb96-b103, April-2024, Available at : http://www.jetir.org/papers/JETIR2404112.pdf