• Ankit Kumar
• Satyam Kumar
• Kartik Talukdar
• Deeksha Gaur
• Dr. Atul Sharma

Social media marketing has become an increasingly dominant force in the advertising industry, with a significant portion of the marketing budget allocated towards social media platforms. However, concerns have been raised about the impact of social media marketing on youth, including its effect on consumer behavior and buying decisions. This study will provide valuable insights into the impact of social media marketing on youth and will inform different strategies for social media marketing and responsible advertising practices. The findings of this study will contribute to the existing literature on social media marketing and youth, providing a more comprehensive understanding of the effects of social media marketing on youth.

"A study on the impact of social media marketing on youth", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 4, page no.b342-b380, April-2024, Available :http://www.jetir.org/papers/JETIR2404141.pdf

"A study on the impact of social media marketing on youth", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 4, page no. ppb342-b380, April-2024, Available at : http://www.jetir.org/papers/JETIR2404141.pdf