• DR. VIJAY SINGH THAKUR

In this competitive age of business study about consumer buying behaviour has become one of the most significant challenge for each and every business organization. However it is important for both consumer as well as business organization. The present research study related with factors affecting consumer buying behaviour. There are many factors affecting consumer buying behaviour, in the present research study impact of demographic factors on consumer buying behaviour has been measured. The study was based on primary data which has been collected among the peoples who used to buy readymade cloth. The findings of the study indicates that all the demographic factors such as Age, gender, marital status and occupation have a significant impact on consumer buying behaviour.

Consumer Buying behaviour, Age, gender. Marital status, occupation

"A study on the factor affecting consumer buying behaviour with reference to readymade cloths of selected brands", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 4, page no.b678-b681, April-2024, Available :http://www.jetir.org/papers/JETIR2404176.pdf

"A study on the factor affecting consumer buying behaviour with reference to readymade cloths of selected brands", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 4, page no. ppb678-b681, April-2024, Available at : http://www.jetir.org/papers/JETIR2404176.pdf