• Pooja Dagadu Murakunde
• Samiksha Santosh Teli
• Sanika Sampat Patil
• Kashish Vishnu Kamble

In Modern World consumer satisfaction is crucial for success of any organization. One has to keep a watch on needs, demands, expectations, likes and dislikes of the buyers to make them satisfied from the products they have purchased. Unless otherwise a Customer is satisfied from the product, the business cannot survive for long. Keeping the customer satisfied from a jewellery product is quite difficult as satisfaction is determined not only by the quality and expectations but also by the promotional offers, loyalty and after sale service provided by the jeweller. This research is conducted to get an overview of factors that contributes towards customers satisfaction from jewellery products. The research is based on primary and secondary data collected from Rajasthan from Sept 2020 to Dec 2020. Primary data has been collected through a questionnaire designed on 5 point likert scale. This paper contributes three factors that leads to satisfaction from jewellery products. These three factors are related to service, advertisement & promotional schemes and functionality.

Jewellery shop.

"Jewellery Shop Management", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 4, page no.b872-b876, April-2024, Available :http://www.jetir.org/papers/JETIR2404200.pdf

"Jewellery Shop Management", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 4, page no. ppb872-b876, April-2024, Available at : http://www.jetir.org/papers/JETIR2404200.pdf