• Ms. SANKAVI U P
• Dr.S.SAIKRISHNAN

This study investigates the Impacts of Social media in digital marketing users in Coimbatore city. With the rapid growth of social media usage among the users and the business people in the city. However, its adoption and understanding among college students, particularly in Coimbatore, remain underexplored. The study employs a quantitative research approach, utilizing surveys to gather data from a sample of all over users Coimbatore. The survey instrument assesses the benefits, techniques, increased exposure, advantages, business platforms and current scenario of Social media in digital marketing . Additionally, demographic variables such as age, gender, and academic discipline are considered to understand the impacts of social in digital marketing. The findings of this study aim to contribute to the existing literature on Social media, particularly focusing on over all users and college students, and provide insights for marketing business peoples in Coimbatore city.

Impacts of Social Media, Consumer usage of products, Consumer trust on policy, influence of consumers according to their brands and reviews, college students in preference to Coimbatore city .

"A STUDY ON IMPACT OF SOCIAL MEDIA IN DIGITAL MARKETING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 4, page no.c448-c455, April-2024, Available :http://www.jetir.org/papers/JETIR2404252.pdf

"A STUDY ON IMPACT OF SOCIAL MEDIA IN DIGITAL MARKETING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 4, page no. ppc448-c455, April-2024, Available at : http://www.jetir.org/papers/JETIR2404252.pdf