• Dr. Purvi Derashri
• Sumit Sharma
• Mudra Sumra

Collective fund as an investment avenue provides a platform to the investor who do not want to take high threat on their hard earned investment. In India collective fund assiduity is growing fleetly and this assiduity has surfaced as an important member fiscal request of India, especially channeling and marshalling the saving of million of individualities into the investment in equity and debt instruments, collective fund invest in less risky than investing directly in stocks and thus a safer option for a threat adverse investor. A competent fund manager should analyze behavior, perception, station and understand their need & anticipation to gear up the performance to meet investor anticipation and conditions. Investment in collective fund by station of investors and hence the ideal of the study is to identify the investor’s station as an investment avenue and the major finding reveal of the factors that influence buying behavior of collective fund investors. The study aims at chancing out the station of the investors towards investment on collective fund in Surat &Vadodara city with 315 respondents who are likely to be an investors.

Investors, station, Investment Alternative, Mutual Fund, Risk &Return, Suitable Stage, Schemes.

"STUDY ON INVESTORS ATTITUDE TOWARDS MUTUAL FUND AS AN INVESTMENT AVENUE AT SURAT &VADODARA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 4, page no.d240-d245, April-2024, Available :http://www.jetir.org/papers/JETIR2404335.pdf

"STUDY ON INVESTORS ATTITUDE TOWARDS MUTUAL FUND AS AN INVESTMENT AVENUE AT SURAT &VADODARA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 4, page no. ppd240-d245, April-2024, Available at : http://www.jetir.org/papers/JETIR2404335.pdf